Brand development
Positioning, market strategy and disciplined brand stewardship.
Neroli Group
Strategic development, distribution and retail expansion for premium apparel, footwear and accessories across Latin America and the Caribbean.

Based in Panama, Neroli Group combines local market intelligence with world-class brand stewardship to create lasting value for brands, retailers and consumers.
Founded in 2015, Neroli Group grew from the vision of a group of Panamanian entrepreneurs who identified an opportunity in the fashion market. What began as a niche operation has grown while maintaining its focus on the management, distribution and commercialization of premium brands and products.
From Panama, we develop premium apparel, footwear and accessories brands for Latin America and the Caribbean. We combine regional market knowledge with commercial relationships and a strategy tailored to each brand’s identity.
We continue to seek new brands that can benefit from our experience and find in Neroli a partner for their expansion across the region.
Continuous innovation. Strategic commercialization. Long-term brand equity.

One regional partner, from market entry and positioning to wholesale, retail and integrated communications.
Positioning, market strategy and disciplined brand stewardship.
Commercial coverage and wholesale relationships across key markets.
Concept stores, shop-in-shops and premium points of sale.
Creative assets, PR, media, advertising and localized campaigns.
A curated portfolio of international brands positioned for relevance, desirability and sustainable growth.

Distinctive design, unexpected details, color and uncompromising quality.


The evolution of backpacks — disruptive, functional and culturally relevant.
Physical spaces that translate each brand’s identity into a distinctive retail experience.




A growing network of flagship stores, retail corners and wholesale partners across Latin America and the Caribbean.
MexicoGuatemalaEl SalvadorCosta RicaPanamaColombiaEcuadorVenezuelaSurinameBrazilParaguayUruguayArgentinaChileLet’s build the right market strategy, distribution network and retail presence together.
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Brand partnerships, wholesale opportunities and regional expansion.